Your fertility protocol,personalized.

Answer a few questions about your TTC journey. We'll send you a tailored plan with clear next steps.

Takes 60 seconds. No cost. Built by fertility experts.

The only FDA-cleared at-home hormone testing company.

HSA/FSA eligible
12,000+,+
Women avoided unnecessary IVF
43,000+,+
Pregnancies supported
2.4M.M
Hours saved in clinics
The founder

Science built from lived experience

After years of loss and unexplained infertility, our founder built the test she wished existed.

Amy Beckley, PhD
Founder

Amy built Proov after her own years of loss and unexplained infertility - the test she needed didn't exist, so she made it.

How it works

From kit to clarity - in four steps.

Find your protocol & order your kit
Step 01

Find your protocol & order your kit

Take the 60-second quiz. We match you to the exact Proov protocol for your goal and ship everything to your house - no clinic visit, no waiting room.

Step 02

Every protocol includes a urine testing kit

No matter which protocol you land on, you'll receive a urine testing kit and use the Proov app. Starting cycle day 5, pee in a cup, dip the strip, wait 10 minutes, then use your phone camera to scan it - nothing else to buy, no extra devices. Our app reads 4 key hormones (LH, E1G, PdG, FSH) with AI-powered strip analysis. Repeat across your full cycle for the complete picture.

Step 03

Get your hormone report - in plain English

After completing the testing days in your protocol, you'll unlock a full Proov hormone report that shows whether you're ovulating, how strong your ovulation is, and what your hormone pattern looks like across the full cycle - the same insights a fertility clinic would charge thousands for, explained in a way you can actually use. No medical degree required.

We don't leave you in the dark
Step 04

We don't leave you in the dark

Based on your real numbers, we guide you to targeted natural supplements - or, if needed, straight to a prescription with our physician partner Dr. Aimee. You also get a real human support team and a private community of women walking the same path.

Where are you right now?

Every fertility journey is different.

There isn't one TTC journey, and there isn't one solution that fits everyone. Our personalized intake helps recommend the right protocol based on your unique situation.

I'm just getting started.

You're new to TTC and want to understand your cycle from the beginning.

We've been trying for a while.

Months have passed and you're ready to look deeper at what's happening.

I'm preparing for fertility treatment or IVF.

You want to know if IVF is honestly your next step.

We've experienced pregnancy loss.

You're seeking answers and a gentler path forward.

We want guidance for both partners.

You're approaching this as a team and want insight for two.

Not sure where you fit? That's okay. We'll help you figure it out.

What is a personalized protocol?

More than an ovulation check. A path built for you.

A positive ovulation test only tells you one thing. It doesn't explain why pregnancy isn't happening, or what your hormones are doing across your full cycle. Proov's personalized protocol starts with your actual goals and experience - from 'wanting a baby one day' to 'figuring out why it's not happening' - and maps you to the right product path and clear next steps.

This protocol is educational guidance, not a medical diagnosis or treatment plan.

Your personalized protocol

Created from your answers

  • A protocol built around your goals, not just your cycle day
  • The right product path from learning your cycle to identifying why you're not getting pregnant
  • Insights that go beyond a single LH surge or ovulation window
  • Clear next steps based on where you are in your TTC journey
  • Educational guidance that helps you advocate for yourself with confidence
  • Optional resources and support so you never feel like you're doing this alone
WHY PROOV

Proov vs. the tests you've already tried.

Ovulation strips tell you your body is getting ready. They can't tell you if it actually happened. Proov can.

What it doesOvulation stripsProov

Predicts ovulation is coming

Confirms ovulation actually happened

The difference that matters most

Reads more than one hormone

Shows your full-cycle pattern

The only at-home test that confirms ovulation and is FDA cleared.

Proof

You're not guessing alone.

89%

In a study of 1,200+ women, 89% uncovered an ovulatory issue their doctor had missed.

Real stories

Join the movement.

Reviews
4.6/51,031 reviews

Read our reviews.

Peace of mind before we even try

I wanted to understand my body before actively trying. Proov gave me a clear baseline and took the mystery out of the process.

Olivia

Knowledge feels like power

I'm not even trying yet, but knowing my cycle patterns makes me feel so much more prepared when the time comes.

Maya

Best first step

I wanted to do something productive while we waited. This helped me spot things I never would have noticed on my own.

Sofia

FAQ

Questions? We have answers.

Everything you need to know before starting your Proov journey.